When the PGA TOUR went to Austin for its Match Play World Golf Championships event, it was only natural that hometown tech giant Dell Technologies would bring its presence to the extravaganza—attended by 70,000 people from all corners of the world.

To ensure the event presented all stakeholders as state-of-the-art and world-class, Lisa Maxwell Experiential coordinated every detail, including the unique gifting suite for participants. Custom AXE HEAVEN® mini guitars and full-size Fender™ guitars were featured in the exclusive line-up of promotional items for this global gathering.

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Austin Skyline Featured on Custom Promo Fender™ Guitars

Two views of the Austin skyline are featured on the body and pick guards of promo guitars by AXE HEAVEN® for the Dell Technologies Match Play World Golf Championships.

Austin Skyline Featured on Promo Guitars by AXE HEAVEN® for Dell Technologies Match Play World Golf Championships
Musical Compatriots: Austin and Fender

Event Venue Gallery

To see more photos of the creative venue branding opportunities designed for this event, click the image below to link to the Lisa Maxwell Experiential online slideshow.