When you are the King of Country and you abdicate the throne, your going away party is destined to be a big deal. Little did destiny know how big a deal the “Cowboy Rides Away” tour was going to be for George Strait and his loyal legion of fans.

Two Years on the Road, Then a Texas-Sized Grand Finale Concert

Strait’s farewell tour, which culminated a four-decade-long lovefest between George and his fans, was such a big deal that it took two years to complete and the final show broke the attendance record at the Dallas Cowboys’ stadium previously held by the Rolling Stones.

An event of this magnitude can only be commemorated in an equally momentous fashion, so when George’s team needed a VIP promotional giveaway at his concerts, they naturally chose a Custom Promotional Miniature Guitar by AXE HEAVEN®.

Of course, the positive response to receiving these VIP meet & greet giveaway promo gifts was overwhelming – and very gratifying to the marketing team. The lucky recipients will now most likely make these rare collectibles a treasured part of their personal mementos and display them in a prominent place for all to envy.

The Best VIP Meet & Greet Promotional Marketing in the Music Industry

The promotional mini guitars from the AXE HEAVEN® Custom Shop, whether acoustic or electric (including licensed FenderStat™ and Tele™ models) have become the industry standard for musicians of all types, from country to rock to jazz and everything in-between, including visual artists who use guitars as their canvas.

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